TRUSTe
Who is TRUSTe?
TRUSTe is a leading provider of privacy solutions. TRUSTe offers dynamically generated privacy policies that protect website owners from the legal risks of operating a website. 3 out 5 people recognize the TRUSTe logo as indicating that a site is a safe place for them to visit.
Who's Using TRUSTe?
Thousands of companies rely on TRUSTe’s leading privacy trustmark
to enhance consumer trust, drive increased registrations and
transactions, and comply with complex privacy requirements.
Consumers know that when they see the TRUSTe seal, they can “Click
with Confidence” because the certified website is responsible with
their personal
information. TRUSTe has certified more than 40 percent of the top
fifty websites, including Facebook, Yahoo, Microsoft, eBay, AOL,
Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD,
and Yelp.
What is a Privacy Policy?
A privacy policy is a legal document that is required by law in some jurisdictions, as well as being required for services like Google AdSense. With privacy related lawsuits being more common sites without a policy are at serious risk. Mitigate risk and save the high cost of hiring a lawyer by leveraging most trusted source for online privacy, TRUSTe.
How do TRUSTe products differ from SSL and other security products?
TRUSTe products provide a dynamically generated legal document that is tailor-made for the purchaser’s website. It puts a site in compliance with laws, as well as give visitors confidence that their private information will be used responsibly.
An SSL certificate actually encrypts data that is exchanged between a visitor and a site. That is why if a site collects private information they will need both a privacy policy and an SSL certificate to ensure that data is protected.
Who Needs a Privacy Policy?
Any site that collects data from its visitors needs to have a privacy policy in place. This includes any kind of information such as email address, nickname, other personal information, and payment data. 56% of websites operating today need a privacy policy and don’t have one. Out of those that have a privacy policy, 33% cut and pasted their privacy policy from someplace else, 25% wrote themselves, and only 7% hired a lawyer.
TRUSTe Solution Overview
Without an accurate and up-to-date privacy policy, you can be exposing your business to serious and unnecessary risks. These risks are sometimes difficult to know and understand. TRUSTe offers solutions for businesses to meet customer, industry and government requirements and expectations – specifically through the creation of a policy with the TRUSTe Privacy Policy Generator.
TRUSTe Benefits
TRUSTe’s Privacy Policy Generator helps your business easily create a policy without the dull and complex legal language that often deters customers from understanding the important information being communicated to them.
Copy & Paste Policy
Many consumers when they realize they need a privacy policy copy and paste one from another site with the thought that one privacy policy fits all. This is far from the truth. In reality, privacy policies differ depending on what kind of data is collected and how it is used or distributed. Copying a privacy policy from another site or writing one from a template can leave a site open to risk.
TRUSTe Allows Your Business To...
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Consumer Benefits
...Business Reputation -
Quickly construct a TRUSTe hosted privacy policy for your
site using an intuitive widget interface -
Accurately describe your site’s data collection, use and
storage practices
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Display a policy that users can easily navigate and
understand through intuitive privacy icons
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Stay up-to-date on new state & federal compliance issues
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Be notified of hidden data collection practices via
automatic scans
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Have the flexibility to edit your policy as your business
grows or changes
- Establishing strong privacy practices is a great way to help close that gap of uncertainty and potential mistrust.
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Customer expectations
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Industry expectation (Example: Google AdWords)
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Government expectations (Example: California
Online Privacy Protection Act of 2003)
Privacy drives business by building trust.
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Increase in purchases -
Increase in registrations
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Customer confidence
877-LOGIC-WEB
